Riot games got popular because of K-pop. Especially League.
K/DA pop stars has 571 million views/ half a billion people watching it.
It was sung by G-Idle a K-Pop group that is older than Le Sserafim.
If any of you never heard of Blackpink or BTS, they get over 1 billion views for every single MV they release.
Blizzard is very smart to take on this K-pop wave right now. It doesn’t matter that most of Blizzard’s fanbase are not Gen Z and don’t like Kpop. What matters is that it is going to attract newer players to WoW (or other Blizzard games) and in return give more recognition to Blizzard.

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Nethaera
Community Manager

#7 – Nov. 5, 2023, 3:15 a.m.
Blizzard Post

This Gen X likes BTS, Tomorrow X Together, among others. KPop has come a long way since when I first heard it some time ago. :wink:

But I love music, so feel good music is good music, and can go beyond generations.
I’m glad you all enjoyed their performance and video (assuming you did. :wink:

)

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Nethaera
Community Manager

#14 – Nov. 5, 2023, 3:19 a.m.
Blizzard Post

Luuni:

Oh my gosh, if BTS would have been there lol!
Line for miles.

But ARMY would be very polite about waiting. :wink:

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